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Glossier - #Scentiments Campaign

Marketing
Independent Group Project

Oct - Dec 2024

[03]

Developed a strategic marketing campaign for Glossier aimed at re-establishing its connection with Gen Z through the launch of two new fragrances. By leveraging TikTok’s viral power, the campaign focused on authenticity, self-expression, and inclusivity—transforming the perfumes into symbols of individuality and beauty. Through trend-driven content and community engagement, we positioned Glossier as a brand that truly understands and resonates with its audience.